Advertising: you’re doing it right!
“So what is more offensive? A little girl saying ‘fuck’ or the fucking unequal and sexist way society treats girls and women?” That’s why a bunch of little girls dressed up as princesses are shouting the word “fuck” more times than any character from a Quentin Tarantino’s film. FCKH8 is an american association that sells clothing with a specific message against sexual discriminations, racism, etc.. This advertising aims to destroy the stereotype of the pretty girls which only aspiration in life is to be good-looking and accordant to the society rules. The girls list a couple of “words more offensive than fuck”, like: “Pay inequality”: they say that women are normally payed the 23% less than men (“for the exact same fucking work”); “Rape and violence”: 1 woman out of five is sexually assaulted or raped by a man (“Equality is next step: is walking to the car without fear”). “Be pretty”: the girls explain that “pretty” is a compliment but not how society me...